About Us
You’re an expert in your business, and you deserve a team of HR experts behind you protecting your company and your employees. Many small businesses find themselves lost on navigating hiring, retaining, and engaging the best employees in their field. That is where we come in. We bridge the gap between your business and your people with customized HR solutions designed to enhance retention, drive performance, and reduce risk.
As a boutique firm, we offer hands-on support, tailoring strategies that align with your goals. We understand the challenges of growing and managing a workforce, and we’re here to provide the expertise and guidance you need to thrive. With us, HR isn’t just about policies; it’s about partnerships that create lasting success.
Talent Attraction
From contractors to executive leadership, we have you covered if you need help recruiting and filling open positions at your organization. Our professional recruiters cover all domains and have deep expertise in hiring and retention.
Business Design & Growth
Are you unsure how to optimize and grow your company? Do you want to know how layered your organization should be or what the ideal team size is to hit your goals? We're here to help with consultation and design services for all industries.
Compliance + People Operations
We eliminate the unknowns for you.
You can focus on your growing business while we seamlessly handle all compliance, policy, and people operations.
Trusted Partners
Our team has expertise in many industries, such as construction, manufacturing, tech, and consumer goods. We understand the nuances of businesses and enjoy working one-on-one with you to ensure your needs are met and your business can scale.
Meet the Team
Amber Russell
President and Co-Founder
I've been deep in the People space longer than I’d like to admit. I come from a family of blue-collar entrepreneurs and worked in my family business, handling employee files and invoicing, before I could drive.
My small business roots have catapulted a 20-year career in helping small businesses and start-ups scale, fix, and transform. No college degree, no traditional path—just a career built from the ground up with a front-row seat to what works and what absolutely doesn’t. I’ve led HR functions across Tech, SaaS, Construction, and Consumer Goods and Manufacturing, learning something invaluable at every stop.
I specialize in talent strategy, HR technology, employee engagement, DEIB, and scaling business operations. I embed myself in the business and support owners, CEOs, and founders to ensure an ineffective growth strategy does not impact your business roadmap. My roles as Chief of Staff and Business Partner to executive teams have given me expertise in helping small businesses operate and grow successfully beyond just the HR practice.
Tatiana Alvarez
Partner, Head of People Strategy
People are at the heart of every business, and I’m here to make sure your HR practices are built to support both operational efficiency and a thriving workforce. My HR career kicked off in the AEC industry, where I unexpectedly found myself leading an entire HR department for a construction and engineering firm. Trial by fire? Absolutely. But it taught me how to think on my feet, wear a hundred hats, and create HR strategies that minimize risk, ensure compliance, and keep operations running smoothly.
Since then, I’ve partnered with businesses of all sizes—from the trades business to fast-paced startups—helping them build people strategies that balance compliance, talent management, and operational efficiency. With over eight years of experience, I’ve learned that great HR isn’t just about keeping employees happy; it’s about designing processes that protect your business, reduce risk, and align with your long-term goals.
Let’s work together to build an HR strategy that not only keeps you compliant but also helps your business grow, scale, and thrive – no matter what hat I need to wear to make it happen!
John Russell
VP & Co-Founder
Partner, Talent Acquisition
Recruiting has been my passion for the last 25 years and encompassed almost my entire professional career. My experience spans several verticals, including Manufacturing, Healthcare, Technology, Finance, and SaaS. I have worked with mom-and-pop companies, small startups, mid-tier companies, and large enterprise organizations.
Throughout my career, the most important lesson I have learned is that people are the driving force behind a company's success, regardless of size, product, or revenue generation.
The slang term for a recruiter is “headhunter”, defined as someone who identifies candidates employed elsewhere to fill positions. Think of me more as a career advisor. My recruiting approach is to understand your company and your specific hiring needs.
Why do you need to hire this person? What are the specific skills you require for a candidate? What are some skills that are “nice to have” and would enhance the candidate as an applicant? Ultimately, my goal is to deliver the best candidate that fits your company culture, fits your budget, and is invested in being a part of your company for the future.